3rd International Colloquium on Brand, Label and Product Intelligence

COBLI 2023 – Angers

22-23 june 2023

Important information: the deadline for paper submissions has been extended to 20 February 2023!

Theme:

Products, brands and labels in the light of ethical and ecological issues

The COBLI (Branding, Label, and Product Intelligence) is a conference that seeks to deepen our knowledge of products, services, brands and labels in the service of innovation and scientific valorization. Indeed, brands and labels are intimately linked to products, services, territories and institutions. Consequently, these brands and labels arouse a strong interest from multiple scientific fields such as management, geography, economics, psychology, sociology, history and computer science. Moreover, the work seeks to answer the questions that the various actors (managers, consumers, shareholders, media, institutions, etc.) ask themselves in an increasingly competitive environment with strong ethical and ecological stakes.

The theme of this conference can be interpreted in a very broad way, even if a particular attention will be devoted to works that question the ethical and ecological scope in the management of products, services, brands and labels. The articles can be managerial, empirical or conceptual. The creation, management and labeling approaches analyzed can be applied to products and/or services - as well as to various brands of the agri-food industry or mass distribution (e.g. private labels, national brands, etc.) - as well as to territories (e.g. destination brands, city brands, etc.) and institutions (e.g. employer brands). Let us think of geographically protected products under various labels or of the forms of branding of territories for cultural, landscape, heritage reasons or linked to territorialized public action that creates its own "distinctions" (positive energy territories, zero waste territories, "zero unemployed" territories, etc.). It may also be a question of dealing with labels and certifications of origin (Made in France label, for example) and their impact on the choices of individuals or companies. It also seems interesting to us to think about the local in its consumption dimensions but also put in perspective in relation to the slow life and slow travel movements.

The proposals submitted will be evaluated and selected by the scientific committee according to their quality, whether they are conceptual and empirical papers or qualitative or quantitative works that contribute to new trends and perspectives on brands and labels in the era and light of artificial intelligence and the emergence of the metaverse.

Suggested topics include, but are not limited to, the following

• Topics related to the conference theme

E-commerce, ethics and international brands

Ethical and ecological stakes of products, services, brands and labels in organizations (mass distribution, companies with a mission, territories, tourist sites, etc.)

Ethics and influence marketing, ethics and personal branding, etc.

Employer brands and ethical issues in human resources management

Eco-responsible brands through the lens of eco-design of products and services, eco-innovation, green finance, etc.

Brands, labels and digital technology (artificial intelligence, augmented reality, virtual reality, mixed reality, robotics, blockchain, crypto-currency, NFT, etc.) through the lens of ethics and ecology

Brands and labels facing the challenges of ethical, responsible, social and solidarity governance

• Other topics of interest for the conference

Transnational analysis, intercultural analysis of the brand, the label and the consumption of products and services

Branding and labeling: of places, cities, territories, countries, etc.

Organizational branding: brand community, resilience, resistance, etc.

Branding, products and labels in/of emerging countries

Global brand character and consumer dispositions (consumer ethnocentrism, cosmopolitanism, global/local identity, globalization attitude, etc.)

Understanding, defining and differentiating brands and labels in different contexts: product and service brands, destination brands, territory brands, intangible labels, etc.

Strategic international brand management and performance in B2B relationships

Impact of the political and socio-economic context on products, services, brands and labels: Covid19, purchasing power crisis, wars, incentives for local production, inflation, new modes of supply and transport, etc.

Influence of technological evolutions on branding and labels in B to B, B to C, C to C, B to B to C relationships, etc.

Private and public labels

New product launches, international markets and stakeholder reactions (stock market, local/foreign consumer, etc.)

Digital and "emerging" media in the promotion of brand equity, brand image, identity, reputation, influence, trust, transparency, stakeholder interactions, etc.

Brands: local, private label, national, low cost, masstige, corporate, organizational, luxury

Global/global and local brands in developed and emerging countries

KEY DATES

Launch of the call for papers: September 19, 2022

Opening date for online submission of papers: December 5, 2022

Deadline for submission of papers: February 20, 2023

Notification of decisions to authors: April 10, 2023

Submission of final papers: May 01, 2023

Registration and payment: April 17 - May 29, 2023

SUBMISSION

Submission of papers: https://cobli3.sciencesconf.org 

Format: see COBLI 2023 sheet style

- either a short article of 5 to 10 pages,

- or a long article of more than 10 pages.

Papers may be written in French or English. Presentations will be made in both languages.

Papers presented at the conference will be published. Authors will be asked to provide a complete and final paper that will be reviewed for publication in a collective work in English by Springer.

In addition, the papers (title or title and abstract or full paper) will also be indexed on the Google Scholar page of COBLI and the VALLOREM and UCO websites.

Publication link of selected papers - COBLI 2021 : https://link.springer.com/book/10.1007/978-3-030-95809-1

President of the Organizing Committee

Koffi Selom AGBOKANZO - Lecturer / Université Catholique de l'Ouest (UCO Nantes)

Vice-president of the Organizing Committee

Sihem MAMMAR EL HADJ - Lecturer / Université Catholique de l'Ouest (UCO Angers)

President of the Scientific Committee

Joseph KASWENGI - Senior Lecturer HDR / University of Orleans

Vice-president of the Scientific Committee

Koffi Selom AGBOKANZO - Senior Lecturer / Université Catholique de l'Ouest (UCO Nantes)

Samy MANSOURI - Senior Lecturer / University of Orléans

Members of the Scientific Committee

Available via this link: https://cobli3.sciencesconf.org/resource/page/id/1

Organizers & Partners

The Catholic University of the West (UCO)

UCO Angers / UCO Nantes

Équipe EGEI – Éthique et Gouvernance de l’Entreprise et des Institutions

Université d’Orléans

IAE d'Orléans - University School of Management

VALLOREM - VAl de LOire REcherche en Management

Université d'Orléans

Laboratoire CEDETE